Customer expectations continue to rise — faster experiences, better value, and more trust than ever before. At the same time, social media adoption across ecommerce and marketplace industries has created a massive opportunity: your potential customers are already there, sharing, recommending, and influencing purchasing decisions every day.
Most ecommerce and marketplace brands rely on influencers, ambassadors, and referrals to drive user-generated content (UGC) and reach customers in a more authentic, conversion-focused way. These channels allow brands to target the right audiences naturally — without relying solely on cold, paid advertising.
Toppal was built to solve a problem we experienced firsthand.
As marketplace owners ourselves, we explored a wide range of go-to-market and growth strategies. Many of them required committing unknown amounts of spend upfront, often with no clear visibility into what would convert — or at what cost.
Affiliate and referral marketing stood out as a better alternative:
Yet no solution existed that was designed specifically for Sharetribe marketplaces.
Toppal is Sharetribe's first affiliate marketing platform built specifically for multi-sided marketplaces.
It allows marketplace owners to create and manage:
Full tracking & management
Creator collaboration
Organic growth engine
All under their own rules, conditions, and eligibility criteria.
Define your customer acquisition cost before launching — full control over spend, incentives, and profitability.
Our goal is to empower Sharetribe marketplace owners with the tools they need to grow sustainably.
We believe marketplaces should be able to:
Toppal exists to make performance-based growth simple, measurable, and marketplace-friendly.
Join marketplace owners who are scaling sustainably with performance-based marketing.