Grow your marketplace with affiliates
Strategies, guides, and real-world examples to help Sharetribe operators build high-performing affiliate programs.
Marketplace Metrics, Explained: GMV, Take Rate, CAC and What They Actually Tell You
GMV isn't revenue, and a signup isn't a customer. A plain-English guide to the numbers that run a marketplace — take rate, contribution margin, CAC, LTV and liquidity — and where each one quietly misleads you.
Paying for Clicks, or Paying for Customers
A $100 booking and a 10% take rate leave you $10. Here’s how LTV:CAC compares Google, Meta, AI ads, influencers and affiliate programmes — and what each channel is actually for.
How to Turn Your Marketplace Customers Into Affiliate Partners
Affiliate marketing is one of the highest-ROI acquisition channels available to marketplace operators. Here's how to set up a program that motivates your best customers to refer others.
The Toppal Onboarding Checklist: Go Live in Under 30 Minutes
A step-by-step checklist for connecting Toppal to your Sharetribe marketplace, setting up your first program, and sending your first affiliate invitations.